Marketing

If you search the Internet for the "Definition of Marketing" you will find the following: 

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." -Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.

The AMA�s official definition of marketing�its conception, evolution, and latest incarnation�is the subject of the cover story of the Sept. 15, 2004 issue of Marketing News. The new definition of marketing, as released by the American Marketing Association, is:

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Both definitions are of course correct and all in business should apply the essence of these definitions to their marketing efforts.