 B.D. Milinsky | | Bernie Milinsky has transformed the travel and lodging industry with his pioneering business innovations. As the founder of Western Direct Marketing in 1968, Mr. Milinsky developed, introduced and managed the first Frequent Flyer program in the travel industry. The Executive Air Travel Program, initially developed for United Airlines, became United�s Mileage Plus� program in 1981 and introduced the concept of mileage rewards for frequent travelers.
After selling his operations to United Airlines, Mr. Milinsky applied the same innovative rewards program to the lodging industry for Marriott Corporation. With the introduction of the Marriott Rewards program in 1983, Mr. Milinsky transformed the lodging industry and garnered millions of loyal clients for Marriott.The success of the program led Marriott to purchase the operations, which is now the largest in the lodging industry with over 20,000,000 members. In recent years, Mr. Milinsky has been a marketing consultant, and with the explosion of the Internet, has adapted his vast wealth of marketing experience to be utilized in the 21st Century Interactive Communication features of the Internet . |
